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Beyond MVP Launch: Building SaaS Products that Scale
Defining your value proposition, building a simple product, and launching it into the market gets you to the starting point. Refining your offering and beginning to scale is an entirely different animal.

Join us along with Kirk Klobe (CTO, HabitAware, Time Magazine's most Innovative company), Dustin Bruzenak (CEO, Modern Logic), and Zach Hoene (VP of Strategic Partnerships, Lighter Capital) as they discuss key takeaways from their vast experience launching and scaling SaaS companies.

We will cover:
1. Lessons learned from Modern Logic with decades of working with pre-MVP & Post-MVP SaaS companies;
2. Planning to Scale;
3. Insights from HabitAware, a post-MVP, 2018 MN Cup Winner and Time Magazine’s most Innovative company.

About Modern Logic:
Modern Logic is a digital product studio. Our approach to innovation helps grow your digital ecosystem by solving difficult problems with technology, humanity and empathy. Our experienced team comes from some of the best technology companies in the business, such as Adobe, Apple, and Microsoft.

About HabitAware:
HabitAware is a body-focused repetitive behavior detection device aimed at bringing awareness and mitigating behaviors such as hair pulling, nail biting, and skin picking. HabitAware has been named Time Magazine’s most Innovative Company (2019), received two significant NIH grants, and has been featured in a number of articles including the Washington Post.

About Lighter Capital:
Lighter Capital has revolutionized startup financing by making it easy for entrepreneurs to quickly access up to $3 million in growth and working capital with zero dilution and full control over how to use the funds. Lighter has provided financing to 400+ companies, totaling over $200M, including MapAnything, Jive, Quip, and more.

Jan 21, 2021 10:00 AM in Pacific Time (US and Canada)

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Dustin Bruzenak
CEO @Modern Logic
Dustin is the CEO of Modern Logic, a Minnesota based consultancy that helps businesses design, build and grow innovative digital products. A former senior engineer and a serial entrepreneur himself, Dustin’s passion is helping others on the journey from idea to impact.
Kirk Klobe
Co-Founder and CTO @HabitAware
Kirk is the Co-Founder and CTO of HabitAware, a body-focused repetitive behaviour detection device. He draws his experience from 25+ years of working with technology as a principal development engineer at Starkey Hearing Technologies, and more.
Zach Hoene
VP of Strategic Partnerships @Lighter Capital
Zach has worked in banking and finance for nine years, and currently leads strategic partnerships for Lighter Capital. Prior to this role, Zach worked in venture banking at Pacific Western Bank and in middle-market commercial banking at JPMorgan Chase.