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Accelerating Sales & Leveraging Technology to Build Engaged Communities
Lighter Capital and Modern Logic are teaming up for a 4-part webinar series that is sure to boost the success of your SaaS Business.

After the success of our first series - ‘Building SaaS Products that Scale’ over 2021 - we’re back with a new lineup. This series will be on ‘Scaling and Accelerating SaaS Startups’. We’ll demystify four areas of scaling a SaaS business: Sales (2/17/22), Marketing (4/21/22), Product Development (7/21/22) and Operations (10/20/22) with special super star guests sharing their direct experiences on tangible best practices.

Webinar #1: Accelerating Sales & Leveraging Technology to Build Engaged Communities

Moderated by Dustin Bruzenak, CEO at Modern Logic, join experienced sales executives Derek Baird, President at Sensyne Health and Brian Loar, Chief Sales Officer at GoCheck Kids, for a high-energy discussion on driving business growth to successfully scale your tech startup.

Expect to learn:
- Building out your sales team at different business stages
- Wins and pitfalls of sales in your SaaS business
- Common mistakes in leading a sales team
- How have sales changed in a remote world

About Modern Logic:
Modern Logic is a digital product studio. Our approach to innovation helps grow your digital ecosystem by solving difficult problems with technology, humanity and empathy. Our experienced team comes from some of the best technology companies in the business, such as Adobe, Apple and Microsoft.

About Lighter Capital:
Lighter Capital has revolutionized startup financing by making it easy for entrepreneurs to quickly access up to $4 million in growth and working capital with zero dilution and full control over how to use the funds. Lighter has provided financing to 425+ companies, totaling over $230M, including MapAnything, Jive, Quip, and more.

Feb 17, 2022 10:00 AM in Pacific Time (US and Canada)

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Dustin Bruzenak
CEO @Modern Logic
Dustin is the CEO of Modern Logic, a Minnesota based consultancy that helps businesses design, build and grow innovative digital products. A former senior engineer and a serial entrepreneur himself, Dustin’s passion is helping others on the journey from idea to impact.
Derek Baird
President, North America @Sensyne Health
Derek Baird is the President of North America at Sensyne Health. Derek focuses on driving the commercial development of the company’s North American operations, building Sensyne’s presence in the U.S. Previously, Derek was SVP of Growth for AVIA where he led the development of a national network of 50+ health systems and payers seeking to digitally transform their organizations. Prior to AVIA, Derek was an SVP for Health Language, guiding the company through explosive growth and its 2013 sale to Wolters Kluwer Health. He has also held marketing and product management leadership positions at Zynx Health and Practice Partner (acquired by McKesson). Derek is an investor in, and advisor to, several digital health companies. He holds an MBA from the UCLA Anderson School of Management and a BA in Business Administration from the University of Washington.
Brian Loar
Chief Sales Officer @GoCheck Kids
Seasoned Sales Leader with over 24 years of Enterprise sales & sales leadership experience including national leadership responsibility and leading a team of Sales Directors, Managers, & Field VP's.